Have A Luxury Home To Sell? 3 Tips For Navigating The Market

Real Estate Blog

Selling a luxury property is a little different than selling a standard family home. With a luxury home, the market you are targeting is much tighter and smaller, which means you need to take a different approach when selling a luxury home.

Take Your Time with Pricing

When it comes to pricing the home, take your time to figure out the right price. With a luxury home, there are often not a lot of similar homes to look at when coming up with the price. You are going to need to really research the local market and take into consideration the quality of craftsmanship of your home.

Ultimately, you want to end up with a price that is appealing to the right target audience without being too high. You want to find that sweet spot for home pricing. Don't rush the pricing process; finding the right price can make the difference between a quick selling process and a long selling process.

Use a Professional Stager

When you are selling a home that is worth near or more than a million dollars, you need to take the time to set the home up right. You want new buyers to walk through the home and imagine themselves in the home. That is exactly what a professional stager is paid to do: set up homes in a way that appeals to the target audience. Professional stagers have an eye for design and know how to make your home look like it belongs on the cover of a glossy magazine. They can give your home an aspirational look that will appeal to luxury home buyers.

Go for a Professional for Photos & Videos

When it comes to taking pictures of your home, don't just use your smartphone to take pictures. Pictures tell a story, and lighting and set-up are crucial when taking pictures of a luxury home. If your pictures do not tell a story and create appeal, you could turn off potential buyers before they ever see the home in person.

A professional can also make some stunning videos for you as well. An aerial video with a drone can really show off the scope of the property. The right internal video can show what it would be like to move through your home.

When selling a luxury home, one target audience is often foreign buyers who may purchase a home without ever seeing it. Your pictures and videos need to show off the home and tell a story, both inside and outside.

When selling a luxury home, take your time to find the right price, pay a professional to stage your home, and pay another set of professionals to take photos and videos of your home. Creating the right story and presenting your home in the most appealing way will help you attract the right type of buyer for your luxury home.


12 June 2019

A Successful Home Sale

Do you absolutely adore your home, but are planning an upcoming move due to a career change? If you’re moving in the near future, you might desperately desire to sell your current home as soon as possible. To help you accomplish this important task, consider hiring an experienced, real estate agent in your community. This individual can help you select the perfect selling price for your house. Your real estate agent can also provide valuable information about staging your home to perfection. For instance, to make your home more inviting, your real estate agent might suggest you purchase new bedding, window treatments, and artwork. On this blog, I hope you will discover how a real estate agent can help you sell your home fast. Enjoy!